Investment knowledge
without the noise
We built Falinud because most investment education either oversimplifies or overwhelms. There is a middle ground — and we work in it every day.
Where this started
Oren Dvir spent eight years advising private clients on portfolio decisions before realizing that most people never get that kind of access. Not because they lack interest — but because the entry point is too high and the content too scattered.
In 2025, Falinud launched as a structured alternative: a platform where investment trends are taught through quizzes, scenarios, and instant feedback — not lectures and PDFs. The goal was never to replace professional advice. It was to make the foundational thinking available to anyone with a browser.
We serve learners from across Israel — from Eilat to Haifa — and the material is built to work for someone studying on a phone during a commute as well as someone with an hour to spare at a desk.
The quiz format is deliberate. Passive reading rarely changes how people think about money. Active recall — getting something wrong, seeing why, and trying again — does. Each module on Falinud is designed around that loop. Content is reviewed regularly against current market data so the examples stay relevant.
The people behind the content
Small team, specific expertise. Everyone here works on content that they would want to use themselves.
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OD
Oren Dvir
Founder & Curriculum Lead
Former private wealth advisor. Builds the investment trend modules and decides what actually belongs in the learning path versus what sounds impressive but teaches nothing.
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TA
Tamar Ashkenazi
Learning Design
Spent six years in instructional design for adult learners before joining Falinud. She decides how quizzes are structured, how feedback is phrased, and how difficulty scales across a module.
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NP
Niv Peretz
Data & Content
Tracks engagement data and keeps the content grounded in real numbers. If a quiz question has a misleading premise or an outdated figure, Niv finds it before learners do.
What shapes our decisions
These are not values we display on a wall. They are constraints we apply when building content and deciding what the platform does next.
Accuracy over speed
A module stays in review until the numbers check out. Publishing fast with corrections later is not how we operate — learners make real decisions based on what they read here.
Feedback that actually explains
When a learner gets a question wrong, the response tells them specifically what the correct reasoning is — not just the correct answer. That distinction matters more than it sounds.
Accessible from any device, any region
The platform is tested on low-bandwidth connections and small screens because a learner in a rural area deserves the same experience as someone in Tel Aviv with fast internet.
No manufactured urgency
Investment education that pushes people to act fast is doing them a disservice. Our content is built around understanding, not pressure — and that applies to how we talk about the platform itself.
Get in touch with the team
19 Haroshet, Kiryat Bialik, Israel — we read every message ourselves.